Blether vs WriteUpp
WriteUpp and Blether both help UK therapists run a private practice.
WriteUpp has been serving UK allied-health clinicians for over a decade. Blether is newer, built specifically for psychotherapists and counsellors, with AI notes as the default. Not an add-on. Here's how they line up when you're choosing one.
- ✓You're a psychotherapist, counsellor, speech and language therapist, or coaching-adjacent practitioner.
- ✓You want AI clinical notes included in the plan, not priced per-note as an add-on.
- ✓You want an AI-native platform. Client summarisation, session trends, and automatic reminders included.
- ✓You prefer a UI that's been designed recently. Clean, modern, sole-practitioner-first.
- ✓You want Stripe Connect payouts straight to your bank.
- ✓You want BACP Ethical Framework-aligned templates without having to configure them.
- You run a clinic of 3+ practitioners across disciplines. WriteUpp handles multi-user setups better.
- You need allied-health-specific features (physio charting, OT outcome measures) that aren't in Blether's scope.
- You value a long, proven track record over modern UX.
Side by side
Fifteen dimensions, verified from public pricing pages in April 2026.
| Feature | Blether UK | WriteUpp UK |
|---|---|---|
Starting price Cheapest paid plan (GBP where available). | Yes Free forever, Pro from £41/month (yearly) | Yes From £17.50–£35/month |
AI clinical notes Dictate a summary, tool structures the note. | Yes Core feature, unlimited on Pro | Partial Available as an add-on / higher tier |
UK data residency Tenant data stored in UK / EU data centres. | Yes | Yes |
BACP-aligned templates Note templates reference the BACP Ethical Framework. | Yes Template structure mirrors BACP good-practice recording | Partial Broad healthcare templates; therapy is one of many |
Stripe Connect payouts Clients pay by card; you get funds to your own bank. | Yes Payouts to therapist's own bank | Partial |
Mobile app Native iOS/Android app or mobile-first web. | Partial Mobile-first web, no native app yet | Yes |
Native video sessions Video is built in (not a separate Zoom/Meet link). | No Integrated with Zoom and Google Meet | Yes Whereby integration |
Scheduling Calendar with drag-to-reschedule and reminders. | Yes | Yes |
Invoicing Generate, send, and track invoices inside the tool. | Yes Auto-send on session complete | Yes |
Intake forms Branded forms sent to new clients before session 1. | Yes | Yes |
Automatic reminders Session reminders that send themselves. | Yes | Yes |
Free tier Usable free forever plan (not a trial). | Yes 5 clients, 5 AI notes/month | No |
Focus Built specifically for therapy, or broader healthcare. | Yes Therapy-specific | Partial Broader allied health. Physio, dietetics, therapy |
UK GDPR specifics Explicit UK data controller + ICO registration. | Yes ICO-registered controller | Yes |
No-lock-in export Export all clinical data at any time. | Yes | Yes |
Competitor pricing and features change. Last verified 16 April 2026. Prices are starting tiers at time of verification.
The longer answer
WriteUpp's strength is breadth. It covers physio, OT, speech and language, and psychotherapy, and it has the maturity that comes from a decade of iteration. Their AI note-drafting exists as a pay-per-use add-on (WriteUpp AI), which is a reasonable model if you dip in and out. Pay for the notes you actually generate.
Blether is narrower by design. We chose therapy specifically because the rhythm of sole-practice counselling is different from physio or OT. Fewer clients, longer relationships, notes that lean narrative rather than coded. BACP Ethical Framework templates, risk flagging, and the AI prompt all reflect that.
The pricing model is also different. WriteUpp starts lower (£12.50/month entry) and adds AI per-use; Blether starts at free and includes unlimited AI on Pro (£49/month). If you write 20 AI notes a week and they cost £1 each on WriteUpp, you've exceeded Blether's Pro price in the first week. With Blether you've still got 45 hours of your evenings back.
Questions therapists ask us
Functionally similar. Both take a spoken or written summary and structure it into a clinical note. Pricing differs: WriteUpp charges per-note on top of the subscription; Blether includes unlimited AI notes in the Pro plan. For therapists writing 5+ notes a week, Blether's flat fee usually works out cheaper.
Yes, on request. Drop a note to hello@blether.health and we'll help you bring client details and session history across. Clinical notes themselves stay in WriteUpp. For clinical governance reasons we don't auto-migrate note content between platforms. Import is a guided, hands-on process, not a self-serve feature.
Yes. WriteUpp is UK-registered with UK data residency. So is Blether. Both are solid choices from a GDPR and ICO-alignment perspective.
Two honest reasons: (1) You run a multi-disciplinary clinic, especially one that includes physio or OT. (2) You're early in your practice, want the cheapest entry price, and don't yet need AI notes. WriteUpp's £12.50/month tier is genuinely low-cost for basic scheduling and records.
Other comparisons
The free tier covers 5 clients. Most therapists know within a week which tool fits.
Start free